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Bringing Cola to China Date: Sent Monday, January 28, 2019 Category: None

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In 1927, John Hartman decided to bring X-Cola to China, seeing a potentially large market of softdrink lovers. Since he did not speak the local language, he decided to advertise his product through pictures. On every corner in Peking [that was it was called at the time] he put up three pictures. The first showed a man dying of thirst alone in a desert place. The next one to the right showed the same man drinking X-Cola. Third one on the right-most showed the man rejuvenated, full of energy and crossing the desert.

He waited a couple of weeks, but his cola did not sell. He decided to seek the help of a Chinese advertising consultant. The man said, "In this country , people read from right to left".

Received from Toti Gaa.